To meet the mental health needs and improve the mental wellbeing of the people in the north-east of Scotland, by providing effective and accessible services as well as promoting positive mental health to all.

To recognise that every individual has the right to receive the help they need to recover from mental ill health

To encourage well being and recovery

To treat every individual, whether it is staff, volunteers or clients, with respect and dignity

To promote equality and inclusion

To empower people

To be client led and flexible

To be accountable to our members, staff, volunteers, clients and wider public

To involve staff, volunteers and clients in helping shape our services